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type system & paid media - global lead

type system &
paid media - global lead

Design system build

Paid Media expansion

Global guidelines build & delivery

Regional support & sign off

The brief:
3 hours to design a system for OOH & other channels

Due to an external hiccup and a fast approaching deadline, this campaign (£9M paid media spend) was designed and tested in a 3 hour window for CEO sign off.

Luckily it was loved and went live, most imagery below are photographs of it in real life from Toyko, London, New York.

Then it was bau, driving and delivering OOH look & feel, plus paid social, display, and event activations.

The brief:
3 hours to design a system
for OOH & other channels

Due to an external hiccup and a fast approaching deadline, this campaign (£9M paid media spend) was designed and tested in a 3 hour window for CEO sign off.

Luckily it was a hit and went live, most imagery below are photographs of it in real life from Toyko, London, New York.

Then it was bau, driving and delivering OOH look & feel, plus paid social, display, and event activations.

The brief: 3 hours to design a system for OOH & other channels

Due to an external hiccup and a fast approaching deadline, this campaign (£9M paid media spend) was designed and tested in a 3 hour window for CEO sign off.

Luckily it was a hit and went live, most imagery below are photographs of it in real life from Toyko, London, New York.

Then it was bau, driving and delivering OOH, paid social, display, and event activations.

Dr. Martens

The execution

The execution

The thinking;

The thinking;

Visibility

The imagery is dark, and from experience this leads to a poor performance; the text needs to do the heavy lifting, and to be seen from far away.

Recognition

Colour: I kept to our core yellow, to create instantly recognisable brand comms, whilst buliding the identity in markets with less awareness.

Using this portrait image, I can position the boot next to the logo for clear product identification on quick glances.

Versatile Execution

We have a secondary variable of the box, that does not bleed, for spaces with obstructed or uncertain borders.

get in touch

harriehoare@gmail.com

harrie hoare

design & creative

strategy lead

back to the top

get in touch

harriehoare@gmail.com

harrie hoare

design & creative

strategy lead

back to the top

get in touch

harriehoare@gmail.com

harrie hoare

design & creative

strategy lead

back to the top