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design system & paid media - global lead
design system &
paid media - global lead
Exploration & system build
Paid Media & Activations expansion
Global guidelines & delivery
Regional support & sign off
Exploration & system build
Paid Media & Activations expansion
Global guidelines & delivery
Regional support & sign off
The brief:
Create a 360 channel system to roll across 3 phases of content
Main objectives:
• Increase awareness of Dr. Martens Sandals
• Reinforce premium positioning
• Broaden consumer base
Through:
• Bold, Consistent messaging
• Opportunities to showcase the range
• Designing a matrix of recognisable layouts to increase purchase opportunties & recall
The brief:
Create a 360 channel system
to roll across 3 phases of content
Main objectives:
• Increase awareness of Dr. Martens Sandals
• Reinforce premium positioning
• Broaden the consumer base
Through:
• Bold, Consistent messaging
• Opportunities to showcase the range
• Designing a matrix of recognisable layouts to
increase purchase opportunties & recall
The brief:
Create a 360 channel system
to roll across 3 phases of content
Main objectives:
• Increase awareness of Dr. Martens Sandals
• Reinforce premium positioning
• Broaden the consumer base
Through:
• Bold, Consistent messaging
• Opportunities to showcase the range
• Designing a matrix of recognisable layouts to increase purchase opportunties & recall
Dr. Martens
A system that plays with contrasts in scale,
and provides layouts for multiple marketing intents and assets;
A system that plays with contrasts in scale,
and provides layouts for multiple
marketing intents and assets;
and can be translated across formats,
…and scale
A funnel where these pieces join together as one.
Paid Social & Display Dive
meta catalog template, through confect
static content
for phase 01
excl. video
static content for phase 01
excl. video
static content
for phase 02
excl. video
static content for phase 02
excl. video
Regional Activations
get in touch
harriehoare@gmail.com
harrie hoare
design & creative
strategy lead
get in touch
harriehoare@gmail.com
harrie hoare
design & creative
strategy lead
get in touch
harriehoare@gmail.com
harrie hoare